Family-owned since 1952 Three generations in Buffalo Certified Insurance Counselor (CIC) Independent: 45+ carriers Now appointed with The Hartford Licensed across New York State

Who we cover

You opened the doors, stocked the shelves, and built a name your regulars trust. Whether you run a storefront on Elmwood, a boutique in the Southtowns, a convenience store off the Thruway, or a specialty shop downtown, the right insurance keeps a bad day from becoming a closed sign. We are a local Buffalo agency that has helped Western New York shop owners since 1952, and we shop your coverage across many companies so it fits the way you actually do business.

Risks we see in WNY

  • A customer slips on a wet floor during a lake-effect snow week and files a claim
  • Burst pipes or a roof leak from heavy WNY winters damage inventory and force you to close
  • Break-in or shoplifting wipes out high-value stock
  • A fire next door or a power outage spoils product and shuts you down
  • Credit card data or POS systems get hacked
  • Seasonal foot traffic swings leave you over- or under-stocked when a loss hits

Coverage that fits

What retail & shops typically need.

A starting point, not a checklist. We tailor the right mix to your actual operation.

Business Owners Policy (BOP)

Bundles property and liability into one policy priced for small retailers, the simplest starting point for most shops.

General Liability

Covers claims if a customer is injured in your store or you damage someone else's property.

Commercial Property

Protects your building, fixtures, and inventory from fire, theft, water damage, and WNY winter weather.

Business Income / Interruption

Replaces lost revenue and helps pay the bills if a covered loss forces you to close for repairs.

Crime & Theft Coverage

Helps cover losses from burglary, robbery, and employee theft that hit retail especially hard.

Cyber Liability

Helps with the costs of a data breach or hacked payment system, which matters anytime you take cards.

The Willoughby difference

One agent. Many markets. Your side of the table.

We are independent, so we are not tied to one company. We shop your shop's coverage across many carriers, including newer appointments like The Hartford, and we have been doing it for Western New York businesses since 1952.

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Now placing business with

The HartfordThe HanoverSecurity MutualGeicoNational GeneralEmployersProgressive Commercial

and more through our agency network.