Our story
A Buffalo family business since 1952.
Three generations. One promise: to take the time to understand your needs, explain your coverage, and stay in your corner as life changes.
Seven decades in
Built on trust, run for the long run.
Willoughby Insurance has been a trusted name in Buffalo since 1952. For more than seventy years, three generations of our family have helped Western New York families protect what matters most.
We are an independent agency representing many insurance companies. That gives us options to compare as we help you find coverage suited to your life and budget.
We learned a long time ago that insurance is really about trust and communication. So we take the time to explain your coverage in plain language and to be there when you need us. From your first questions to policy changes and renewals, we are here to help.
Why independent matters
More options. Guidance built around you.
Many carriers, compared
We compare options from companies like AAA, Nationwide, Progressive, Geico, and more, helping you understand the differences in coverage and cost.
Coverage built around you
Your insurance needs are unique. Your coverage should be too. We tailor it to your home, your cars, and your life.
A partner, not a policy number
You're never on your own. We handle changes and renewals, and when you have a claim we help you get it to your carrier and stay in your corner while they work it.
What we stand for
Five values, every day.
The standard we hold ourselves to, from the first quote to every renewal after.
In the community
Rooted in Buffalo, invested in Buffalo.
This city has been our home since 1952. We are proud to support the Boys & Girls Club of Buffalo and to stand with our neighbors as a Trusted Choice independent agency.
Want to join the team?
We are always looking for good people who care about doing right by their neighbors.
See careers